TransPromo - Article
Could Transpromo be your secret R&D lab? If the questions are can Transpromo help you figure out which offers will convert and which won’t, which creative will work and which won’t, who you should be targeting and who you shouldn’t, then the answer is yes. Put simply, Transpromo allows you to test the important things in a controlled, away-from-the-eyes-ofyour-competitors way before taking a big campaign to market. Document Type PDF File Size: 244.0 Kb |
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Sutherland Credit Union - Interview
Interview with Shawn Griffiths, Head of Sales and Operations, Sutherland Credit Union Document Type PDF File Size: 151.0 Kb |
Introducing TransPromo - Article
Introducing Transpromo into your communications mix. Integrated customer communication1 is the art and science of tying all of the customer touch points together so that they work together, use the same messaging, and generally give the impression of a consistent outward look and feel. When it is done well you almost don’t notice, but when it is not the practice, it’s obvious. Think about all of the things that come in your post each day. Do the bills and statements use the same logo and design as the print media marketing from the same company? Document Type PDF File Size: 115.0 Kb |
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Lombard Finance - Case Study
Proving the marketing value of transactional mail for Lombard Finance. Lombard Finance is an Australian owned consumer finance company with a nationwide network of retail partners across home improvements, computers, furniture, electrical, white and brown goods and car accessories. In early 2007 Lombard introduced the Lombard Card offering all the benefits of a conventional line of credit to their customer base and continued this product development with the launch of the Lombard Visa Card in late 2007. Document Type PDF File Size: 216.0 Kb |
ING Australia Limited - Case Study
To increase corporate superannuation funds under management for ING Australia. ING Australia Limited (ING Australia) is one of Australia’s leading fund managers, life insurers and superannuation providers with more than $45 billion in assets under management. ING Australia is a joint venture between the ING Group and ANZ. Document Type PDF File Size: 501.0 Kb |
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