Introducing TransPromo - Article

Introducing Transpromo into your communications mix. Integrated customer communication1 is the art and science of tying all of the customer touch points together so that they work together, use the same messaging, and generally give the impression of a consistent outward look and feel. When it is done well you almost don’t notice, but when it is not the practice, it’s obvious. Think about all of the things that come in your post each day. Do the bills and statements use the same logo and design as the print media marketing from the same company?
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